Digital business card for real estate agents: keep clients after the viewing

Real estate agents meet new people every day: at viewings, through calls from listings and at closings. Clients, meanwhile, view properties with several agents, and a week later they no longer remember who showed them that one apartment. Here is how a business card helps you stay in their memory and get more enquiries.

Why clients go to another agent

At a viewing, the client is thinking about the property, not about you. They saw your number in a listing, but the listing has since been taken down, and their call log is full of similar numbers. When they are ready to decide, finding you is hard, so they call whoever is easiest to reach.

There is a second reason. People buy and sell property rarely, and referrals often come a year or two later. If your contact is not saved with your name and photo, the client cannot pass it on to friends.

What to put on a real estate agent’s card

• A photo. Clients should recognise you among their contacts.
• Your focus in one line. For example, “Resale apartments downtown” or “Country homes”.
• A save-contact button and the messengers where you reply quickly.
• Areas and property types you work with.
• Experience: years in the business and deals closed.
• Links to your listings or your profile on a property portal.

6 ways to use your card in your work

1. 1A QR code on the “For Sale” sign. A passer-by who likes the house can save your contact right away instead of copying a number from the sign.
2. 2Your card after the viewing. Send the link as the client leaves the property. They will remember who showed it and contact you, not the agency’s general line.
3. 3A QR code on handouts and floor plans. If you hand out documents at viewings, your contact will be on every page.
4. 4A link in listings and your signature. Add your card to property descriptions and your email signature. Clients get more than a number: they get everything about you.
5. 5Client reviews. A couple of short reviews of closed deals help clients choose you over other agents.
6. 6A card for referrals. After a deal, ask the client to forward the link to friends. Forwarding a link is easier than reading out a number, and your contact arrives with a photo and description.

For more places to put your QR code, see “Where to put your business card QR code”.

In short

Real estate clients get lost between viewings and go to whoever is easiest to reach. A QR code business card is saved to the phone in a second, and forwarding it to friends is easier than reading out a number.